Measuring the efficacy of MAP sympathetic messaging

[PorcelainLark]

I was wondering if anyone had studied shifts in attitudes based on exposure to MAP sympathetic messaging?

For example, if you were to take a random sample of people and ask them:
"On a scale of 1 to 10, with 1 being indifference and 10 being complete hatred, how do you feel about pedophiles?"

Follow this up with a second group that are shown messaging like "Nobody chooses to be a pedophile" before ask them the same aforementioned question, and see if there's a difference.

Similarly, maybe you could do A/B testing to work out which messages are more effective.

It would be useful to know what works.

What do you guys think?

[PorcelainLark]

I remember reading a few studies on this:
https://pubmed.ncbi.nlm.nih.gov/37080158/

This one was particularly interesting. It shows that some efforts to reduce stigma could actually backfire.

So, best to stay off the radar and try to change things behind the scenes?

[Outis]

I do think that data collection is one big whole in activism today.

If you were to sell a product or service or idea or meme then you would from the very start collect data and feedback to allow you to see how well it's received and so you can measure how effective different actions are at bringing about acceptance and adoption. If you don't collect data, if you don't measure then you are never doing more than blindly firing out initiatives into the dark.

I know a company that had a service to sell and it would try a standard set of advertising approaches and each month it would add one new completely random thing and measure it's impact. It found that by doing this it made some very counter-intuitive discoveries about how to reach people, such as through small weather channels and publications even though its service had nothing to do with the weather. But it tried things, it measured and it became highly successful.

If we don't measure sentiment then we don't know if anything we do is having any effect.
We are very fortunate that there is so much information available on marketing and growing ideas, measuring impact and being able to grow adoption of even the wildest ideas. A product changing your life, a conspiracy growing mass adoption, being able to seel something for twice the price as the competitor even though the competitors offering is twice as good.

If we join up initiatives, if we try different things, if we measure their success then I think we could make an overall impact greater than the sum of the parts.

[PorcelainLark]

I do think that data collection is one big whole in activism today.

If you were to sell a product or service or idea or meme then you would from the very start collect data and feedback to allow you to see how well it's received and so you can measure how effective different actions are at bringing about acceptance and adoption. If you don't collect data, if you don't measure then you are never doing more than blindly firing out initiatives into the dark.

I know a company that had a service to sell and it would try a standard set of advertising approaches and each month it would add one new completely random thing and measure it's impact. It found that by doing this it made some very counter-intuitive discoveries about how to reach people, such as through small weather channels and publications even though its service had nothing to do with the weather. But it tried things, it measured and it became highly successful.

If we don't measure sentiment then we don't know if anything we do is having any effect.
We are very fortunate that there is so much information available on marketing and growing ideas, measuring impact and being able to grow adoption of even the wildest ideas. A product changing your life, a conspiracy growing mass adoption, being able to seel something for twice the price as the competitor even though the competitors offering is twice as good.

If we join up initiatives, if we try different things, if we measure their success then I think we could make an overall impact greater than the sum of the parts.

I'd love to start trying to collect data, but I'm bad at statistics and I have no idea where you can begin. If you have any ideas, maybe a moderator could forward my email to you. I really want to work out what is and isn't effective.

[PorcelainLark]

I'd love to start trying to collect data, but I'm bad at statistics and I have no idea where you can begin.

Qualitative studies are still important and sometimes give you even more important information than pure numbers. They help you know what questions to ask on the next quantitative study.

Mu's survey of the MAP community was like that. We didn't tally people's experiences and present percentages, rather analysed them based on reoccurring themes.

Certainly, however, I had in mind things like the role of Cambridge Analytica in the 2016 American Presidential election and Brexit. Also the role of TikTok in the recent Romanian election. Selective targeting can tip the balance in favor of unpopular causes.

https://www.bbc.com/news/technology-43465968
https://www.politico.eu/article/electio ... k-victory/

Maybe ads targeted at progressive or liberal American university students could start pushing things in the right direction?

So step one would be trying to identify demographics that would be supportive of MAPs, or would change their views under the right circumstances (which was part of the aim of the coming out survey I did last year).

[Outis]

Qualitive and quantitive both provide value.
Also, don't be afraid to go off the beaten path and try things that you wouldn't expect to have any impact.

It's more difficult for map advocacy since the metrics for measuring impact are less clear. If selling a product or service then it's easy, you measure sales figures or enquiries, but what kind of metrics can be measured to detect if something is working?

Here's an initial approach to consider.

1. Define a goal and some metrics.
We should clearly define what success looks like such as a better understanding of maps in our target audience, community growth, a more tolerent approach to maps in our target audience etc.

Metrics could be things like this.

- Mailing list signups
- More community members in map forums
- More likes and shares of posts
- Website traffic up
- Survey results showing increased awareness
- Behavioural changes such as improved sentiment towards maps

2. Define presentation variables to modify

Medium - Articles, videos, podcasts, infographics, presentations, social media posts etc
Tone and Style - Formal vs Casual, emotional vs logical, storytelling vs academic, real life stories vs research etc
Target audience - Different demographics and psychographic groups. Academics, parents, People in their 20s, 50s, males, females, students, professionals, young adults etc
Channels: LinkedIn, Twitter, newsletters, mail drops, conferences, emails etc
Content angle: Focus on benefits, addressing common objections, providing evidence, real world examples etc.

3. Design experiments

Create a schedule to test differences, such as changing one variable per week.
Use control groups, so change a variable such as style but do so as an article and video, or same audience with a different tone.

4. Measure impact
- Website, social media analytics etc
- surveys and polls at intervals, say every 6 months
- focus group interviews
- Conversion tracking

5. Analyse results to work out what works and what doesn't

6. Iterate and scale out
- Refine approach based on learning
- Increase what works and eliminate what doesn't
- Try smaller variations to fine tune knowledge

This is the general approach taken to sell ideas as well as products and services. It sounds intense but it can start small and build out over time.
At first most things will fail but over time we gain a clear understanding of what works and what doesn't, what wins people over to our side, while winning supporters. Start small and be prepared for disappointments but that's normal, it weeds out the things that don't work and refines a powerful and effective strategy that does work, and that can spread and help the whole community.


4.

[Outis]

I do think that data collection is one big whole in activism today.

If you were to sell a product or service or idea or meme then you would from the very start collect data and feedback to allow you to see how well it's received and so you can measure how effective different actions are at bringing about acceptance and adoption. If you don't collect data, if you don't measure then you are never doing more than blindly firing out initiatives into the dark.

I know a company that had a service to sell and it would try a standard set of advertising approaches and each month it would add one new completely random thing and measure it's impact. It found that by doing this it made some very counter-intuitive discoveries about how to reach people, such as through small weather channels and publications even though its service had nothing to do with the weather. But it tried things, it measured and it became highly successful.

If we don't measure sentiment then we don't know if anything we do is having any effect.
We are very fortunate that there is so much information available on marketing and growing ideas, measuring impact and being able to grow adoption of even the wildest ideas. A product changing your life, a conspiracy growing mass adoption, being able to seel something for twice the price as the competitor even though the competitors offering is twice as good.

If we join up initiatives, if we try different things, if we measure their success then I think we could make an overall impact greater than the sum of the parts.

I'd love to start trying to collect data, but I'm bad at statistics and I have no idea where you can begin. If you have any ideas, maybe a moderator could forward my email to you. I really want to work out what is and isn't effective.

I've written a possible approach above but like with any initiative, the challenge is getting started.

[PorcelainLark]

I've written a possible approach above but like with any initiative, the challenge is getting started.

I'll reply in the email.

[Outis]

Contents
Advocacy Strategy for pedosexuals based on empirical research...........................2
Executive Summary:...................................................................................................2
Introduction:................................................................................................................3
Mission Statement:.....................................................................................................4
Strategic Objectives:...................................................................................................5
Partnerships and Collaboration:...............................................................................7
Evaluation and Monitoring:.......................................................................................7
Timeline:.......................................................................................................................8
Evaluation and Monitoring:.....................................................................................10
Analytics.....................................................................................................................10
Next steps:.................................................................................................................18

Advocacy Strategy for pedosexuals based on empirical research.
Executive Summary:
This document sets out an initiative to bring together groups with a common
interest in supporting people with a pedosexuality, for the purpose of
improving the public perception of and relationship with people with this
misunderstood sexuality.

This initiative is committed to a long term goal of promoting education,
acceptance, and inclusivity for individuals with a pedosexuality. This strategy
outlines our approach to addressing the stigma and hostility surrounding this
community, leveraging partnerships with existing organizations, and fostering a
collaborative effort to create positive change.

The success of any long term strategy is determined by effective public
engagement and messaging. Effective public engagement and messaging is
directly dependent on having a factual understanding of the strategies, tones
and approaches that work most effectively with different target groups. Any
marketing company will tell you that assumptions are often incorrect and the
only way to truly know which strategies yield results is by testing different
strategies, often employing AB testing and other methodologies to gradually
develop an effective sales and communications approach.

Introduction:
For too long, pedosexuality has been misrepresented, stigmatized, and
subjected to hostility. It is essential that we work together to challenge these
negative attitudes and promote a culture of acceptance, understanding, and
inclusivity. Our strategy aims to educate the public, engage community
members, and advocate for policy changes that benefit this community.

Crucially, our strategy aims to avoid assumptions but instead test various
approaches of public engagement, measuring the effectiveness of these
approaches to better understand and refine ongoing approaches over time.

This follows best practices applied by marketing organisations to ferment the
growth of ideas across the public.
It is our belief that without empirical evidence and research into different
messaging strategies, any attempt to change public attitudes will at best be
blind guessing and luck.

Mission Statement:
Our mission is to gradually develop an environment of tolerance towards
people with a pedosexuality, allowing pedophiles to be integrated with society
and provide benefit as equals within society. We are committed to creating a
more inclusive and accepting society for individuals with a pedosexuality. Along
the way we will test and measure approaches with the objective of creating a
solid foundation for ongoing and future outreach initiatives for the benefit of
pedophiles.

Strategic Objectives:
1. Test and Measure approaches
- Follow a structured process to test public engagement approaches
while measuring the effectiveness of these approaches.
- Identify and measure metrics to give an evidence-based
understanding of how to most effectively engage with the public in
relation to pedosexuality.
- To develop highly effective public engagement approaches based
on evidence through measurement.

2. Education and Awareness:
- Create engaging content (e.g., videos, infographics, podcasts) to promote
accurate representation of pedosexuality.
- Establish partnerships with experts, organizations, and influencers to
amplify our message.
- Develop comprehensive educational programs for online platforms,
including social media, forums, and blogs.

3. Community Engagement:
- Create a safe online space for campaigners, supporters, and allies to
discuss strategies, share resources, and receive support. Forums already
exist that support this, but more work is needed to build collaboration
and to provide campaigners with the tools, support and information
needed to work effectively.
- Develop low-profile outreach methods (e.g., email, private messaging) to
engage with potential supporters, partners, or funders.
- Use anonymous social media accounts and pseudonyms to test
messaging styles and gauge reactions.

4. Advocacy and Policy Change:
- Collaborate with policymakers, educators, and healthcare professionals
to advocate for policy changes that benefit pedophiles.
- Develop and promote inclusive policies and practices within
organizations, institutions, and communities.

5. Funding and Sustainability:
- Establish a multisig wallet system, controlled by multiple trusted
individuals or organizations within the community, to ensure
transparency and security of funds.
- Explore anonymous donation options (e.g., cryptocurrencies, prepaid
cards, cash drops) for supporters who prefer to remain anonymous.
- Develop a fundraising strategy that balances online and offline
approaches (e.g., crowdfunding campaigns, events).

6. Online Presence and Engagement:
- Create an anonymous online presence through social media platforms,
forums, and blogs.
- Use AB testing and analytics to refine messaging styles and optimize
engagement.
- Monitor and respond to feedback from campaigners, supporters, and the
general public.

Partnerships and Collaboration:
We recognize the importance of building trust and cooperation with existing
organizations that support pedophile/map rights. We propose the following
partnerships:

1. Joint Funding Initiatives: Establish joint funding initiatives with partner
map organizations and map forums to develop a shared understanding
of our goals, objectives, and financial management.

2. Coordinated Advocacy Efforts: Collaborate on advocacy efforts,
including policy development, public education campaigns, and
community engagement activities.

3. Knowledge Sharing and Capacity Building: Share knowledge, expertise,
and best practices among partner organizations to enhance our collective
impact.

Evaluation and Monitoring:
We will regularly evaluate the success of our strategy using metrics such as:

1. Website analytics: Track website traffic, engagement metrics (e.g., time
on site, bounce rate), and conversion rates.

2. Social media metrics: Monitor social media engagement metrics (e.g.,
likes, shares, comments), follower growth, and sentiment analysis.

3. Surveys and feedback: Conduct anonymous surveys or gather feedback
through online forums to gauge public opinion and campaign impact.

4. Correspondence and reporting: Collect and analyze reports from
campaigners about their experiences, successes, and challenges.Timeline:
Our strategy will be implemented over a period of 3-5 years, with the following

milestones:
Year 1:
- Develop a strategy of public engagement that enables the collection of
metrics for the purpose of analysis and refinement of future public
engagement initiatives.
- Develop educational programs and materials to assist with public
engagement and advocacy.
- Establish partnerships with local organizations and community members
(via low-profile outreach)
- Create safe online spaces for campaigners
- Begin public engagement with data collection and analytics.
- Launch multisig wallet system and anonymous donation options

Year 2:
- Increase public engagement through social media and forum
participation
- Establish support network for campaigners
- Provide more refined outreach guidance and training for campaigners.
- Continue to test new public engagement strategies and provide updated
research and recommendations.
- Increase fund-raising activities and provide further support to
campaigners and people of a pedosexuality.

Year 3-5:
- Expand advocacy efforts to policy and community institutions
- Develop event planning strategy with online fundraising campaign
- Develop an evaluation framework incorporating feedback from the
supporters
- Reach a critical mass of growth where we start to see real change of
perceptions from ongoing public engagement and measurement.
- Significantly increase fund-raising initiatives to support a range of
projects including lobbying, public engagement, legal defence for
pedophiles and increased public outreach.

Evaluation and Monitoring:
We will regularly evaluate the success of our strategy using metrics such as:

1. Changes in public opinion and attitudes towards pedophiles.

2. Increase in community engagement and participation

3. Policy changes and advocacy successes

4. Financial sustainability and funding growth

Analytics
Here we set out a general overview of our approach to measurement and
analytics to build a strong basis for current and future outreach programmes.

Messaging Strategy:

1. Identify Key Messages: Develop clear, concise key messages that
resonate with our target audience:
- Raise awareness in non-pedophile support groups about
pedohiles/maps as a misrepresented group of people.
- Reduce hostility and distrust against pedophiles/maps.
- Respect and acceptance for all individuals, regardless of
sexuality.
- Inclusive policies and practices support the well-being of
individuals with a pedosexuality.
- Empowering pedophile/map individuals through education,
advocacy, and community building.
- Longer term, bring about a more fair legal systems that doesn’t
prejudice against pedophiles/maps in any way.

2. Variables: List out variables that could impact how effective efforts are
towards objectives, bearing in mind AB testing of variables:

Tone of messaging.
1. formal vs casual2. emotional vs logical
3. storytelling vs academic
4. Real life stories vs academic
5. serious vs light hearted

Medium.
1. Articles
2. Videos
3. Podcasts
4. Infographics
5. Presentations
6. Social media posts

Target audience.
1. Different demographics and psycographic groups
2. Academics
3. Parents
4. Age groups <20, 20-30, 30-50, 50-60, 60+
5. Genders
6. Students
7. Professionals

Channels.
1. LinkedIn
2. Twitter
3. Newsletters
4. Mail drops
5. Conferences
6. Emails

Content angle.
1. Focus on benefits
2. Addressing common objections
3. Providing evidence
4. Real world examples

3. Design experiment
- Create schedule to test differences, such as changing one variable
per week.
- Use control groups, so change a variable such as style but do so as
an article and video to ensure media isn’t an impact, or target the
same audience with a different tone.
- Define data to collect and measure and select the variables to
adjust.

4. Target Platforms:
- Social media platforms (e.g., Twitter, Instagram, Facebook) for
public engagement and awareness campaigns.
- Online forums and discussion boards (e.g., Reddit, Quora) for
targeted discussions with specific audiences.
- Blogs and online publications (e.g., Medium, The Advocate) for
more in-depth content sharing.
- Email newsletters and subscription-based platforms for regular
updates and exclusive content.

5. Messaging Channels:
- Direct messaging (DMs) on social media platforms to engage with
individuals, answer questions, and provide support.
- Private messaging forums or groups for campaigners and
supporters to discuss strategies and share resources.
- Direct end to end encrypted messaging channels for supporters
and communications with people seeking to discuss activities in
confidence.

Measuring Impact:

1. Key Performance Indicators (KPIs):
- Engagement metrics:
Social media engagement rate (e.g., likes, shares,
comments)
Forum posting frequency and quality
Email open rates and click-through rates
- Reach and visibility:
Website traffic and unique visitors
Social media follower growth and audience size
Media coverage and press mentions

2. Insights and Analysis:
- Analyze engagement metrics to identify most effective messaging
styles, tone, and format.
- Track changes in sentiment and public opinion through social
listening tools (e.g., Brandwatch, Hootsuite Insights), ensuring that
tools are chosen that are safe to use and will not object to their
use.
- Monitor website analytics to understand user behaviour, preferred
content formats, and pain points.

3. Surveys and Feedback:
- Conduct regular surveys among campaigners, supporters, and the
general public to gauge opinions on messaging effectiveness and
areas for improvement.
- Collect feedback through online forums, social media, and email to
identify successful strategies and challenges.
Insights and Drawings from Data:1. Identify Most Effective Messaging Channels: Analyze engagement
metrics to determine which platforms and channels yield the most
effective results for our audience.

2. Tone and Style Insights: Use sentiment analysis tools to gauge public
opinion on tone and style, informing future messaging strategies.

3. Pain Points Identification: Identify common pain points or challenges
faced by our audience, enabling us to develop targeted solutions and
support.

4. Influencer and Partnership Opportunities: Analyze media coverage
and press mentions to identify potential influencers and partnership
opportunities that can expand our reach.

Example Data Analysis:
Let's say we're analyzing engagement metrics on Twitter for a specific
campaign:
| Metric | Value | % Change |
| --- | --- | --- |
| Engagement Rate | 2.5% | +15% |
| Followers | 500 | -10% |
| Reach | 100,000 | +25% |

From this analysis, we can draw the following insights:

1. Our engagement rate has increased by 15%, indicating a stronger
connection with our audience.

2. Despite a decrease in followers, our reach has increased by 25%,
suggesting that our messaging is resonating with new audiences.

3. These results inform future messaging strategies on Twitter, focusing on
optimizing engagement and increasing reach.In parallel, one or more matching campaigns would run to provide a
comparison. For example, from another account the same initiative could run
using a very different tone or approach, or even from an account targetting a
different target group or an account representing a different gender.

Comparing metrics from this range of parallel initiatives that attempt the same
goals but with different variable settings we can measure the impact of these
variable changes and know how to construct the most effective future outreach
initiatives.

For maximum effect it’s useful to repeat past and new approaches. Repeating
approaches helps to measure changing attitudes and the effectiveness of
strategies over time. New approaches help to identify new insights that would
be overlooked.

For example, we focus on forums and social media target groups that we
believe will be the most receptive to our messaging, but then we target groups
that have no correlation to the issue of pedosexuality and which we assume will
be either passive or hostile to messaging efforts. In fact we discover this
overlooked group or channel is highly receptive and provides a powerful way to
attract new supporters.

Past case: A company selling a service tried many sales channels and had a
fairly effective marketing strategy. One day they sponsored a weather channel
popular among shipping for one day and received a spike in sales. Their service
should have no correspondence to the weather or shipping but it led to a spike
in growth for the business. The lesson is that going to places and groups that
should have no relevance can yield surprising impacts.

Surveys
A short note on surveys. Most people in the general public have little interest in
the subject of the rights of pedosexuals and so are highly unlikely to take part in
any surveys on this subject. People who would take part are a minority of the
public with an interest, either strongly pro or anti, and so the value of such
surveys would be very limited.

To produce real value from surveys, surveys should be created that are short
and focus on subjects popular with the general public, with an embedded
subset of questions relevant to pedosexuality.For example, a popular subject about people of different generations is how
things have changed since their own childhood. Retro is popular whether it’s
vinyl albums, computers or toys. Social media is filled with posts about how
things have changed, and rarely for the better. How people used to play
outdoors more, used to get more exercise, used to have “proper childhoods”.

Considering this, should survey can be created in a fun way that take people
back to their childhoods and ask them how things have changed.

Questions could be about games, playing outdoors, music, were they more
social without mobile phone, movies and TV shows etc.

But mixed in could be questions that are relevant and which people are more
likely to answer honestly while mentally back to a time removed from the
present, providing an opportunity for them to evaluate the current world from a
perspective removed from it. Not only does this provide useful insights but it
also encourages people to think differently and in a way that can challenge
current perceptions.

Typical questions mixed in could be questions such as these.
- As a child, did you have crushes/attractions to older people (celebrities, friends
of older siblings, neighbours etc)?
- When did you have your first boyfriend?
- When did you first have a sexual relationship / when did you become sexually
active? 8 or below, 9 to 12, 13 to 16, 17+.
- When you became sexually active, was it something you enjoyed or not?
- Positive, negative, neutral memories?
- Do you recall ever having someone older show a romantic or physical interest in
you?
- If so, did it impact you negatively or positively? (i.e. Did having someone admire
you make you feel positively or negatively? Feel uncomfortable, horrified,
disgusted, attractive, confident etc)
- Did you have more or less freedom as a child compared to children today?
- Do you feel that the change is a positive or negative for a child?

Questions should not be leading and should be phrased in a way to encourage
a person to answer honestly while reflecting back on those times. Most people
overwhelmingly have positive feelings towards their own childhood and so
surveys of this nature provide an opportunity for someone to escape to a
different time and reflect on what it was really like.

Surveys however can be on many subjects and still embed questions that
provide insights. Even a survey on cars could embed questions to allow younger
people to consider if they are attracted to older people with cars or older people
to reflect on if they like cars to show off to younger people.

Next steps:
Our advocacy strategy is designed to support education, acceptance, and
inclusivity for individuals with a pedosexuality. By collaborating with existing
organizations, building trust, and leveraging resources, we can create a more
welcoming and equitable society.

This initiative is not about replacing current initiatives or groups but is rather
focused on building a knowledge base based on evidence to support current
groups, forums and initiatives, as well as working towards solving the funding
issues for current groups, forums and initiatives.

A 5 year roadmap allows for a small start that grows over time as the project
shows its value and benefit. There is no single person or group controlling this
initiative, it is an open-source public initiative that benefits all campaigners.
Crucially, we believe in action and so will begin immediately on the year one
objectives, while beginning the work to create accounts and prepare for testing.
We can begin immediately with the following.

1. Create a spreadsheet of variables so we can begin to think about different
types of media, demographics, forums, old and new social media platforms,
offline channels etc. Contributors can add to that so we start to build out a list
of potential variables.

2. Create social media accounts. Disposable sims can be used for phone
registration where needed. These accounts can start to follow people and make
posts in line with the persona that the account represents, so it’s established
enough to be of use when testing and outreach begins. Consider using locally
running AI agents to run each account which allows multiple accounts to be
active and grow organically. However, even locally running AI agents often have
costs associated to their operation and so may not be an option from the start
for all accounts.

3. Begin to build out posts that reflect different tones and approaches. Again, AI
tools are great for this since you can set out the account personas, the nature of
the posts required and have 100 posts produced quickly ready for review and
use.

4. Begin to build out strategies to test and the metrics to measure.

5. Create a multisig wallet for collecting funds, build out the team controlling
that wallet, investigate how people can collect funds such as cash drops
anonymously in different countries and record those funds on a ledger of
available funds. Think through how to safely convert and transfer funds as
required, such as for hosting costs and initiatives overseas.

These are just some activities that can be started straight away to gain some
early momentum.

[Outis]

The above is a suggested approach to measuring the impact of advocacy efforts on public perceptions.
This is inspired by and contributed to by PorcelainLark who initially raised the idea and provided inspiration and expertise on how we might start to be more rigorous in how we test our advocacy efforts.

I think between me and PorcelainLark we can start to make inroads here, but I've posted this since it's really something others might want to adopt or contribute to.