Are you all familiar with this "franchise"? Well, you should be, because it's the new big thing after Pokemon, Sonic, Kingdom Hearts, Bey Blade and Five Nights at Freddy's to be a unofficial "calling card" for boy-curious boys.
Similar to those, these aspects are not really explicit in the actual game, but for some reason, it's drawn a certain kind of boys to it anyway. What's even more curious is that, similar to FNAF, it's not even a commercially made game (and unlike FNAF, hasn't been turned into a big franchise yet) and the art is, well, not particularly detailed or advanced.
Which makes it even more fascinating to speculate about, what was it with this one product, hastily made by amateurs on a whim, that made it take off so INSANELY when there are so many other such you never ever hear about?
Is it something about how the main characters appeal to a certain type of boys, a certain sensitivity on a sublime level, that wasn't even intended by the creators?
What i know is, the young fandom is huge, if you don't want to go deep into shady social media, a good sign of it is that there are even birthday party packages for sale, catering to ages 12 and under, probably not with any spoils going to the creators.
But more important is the young fan community, the bond that mostly boys aged 10-14 seem to form over it, and that's a good reason, not just because it's a good way to find and get to know kids who are the kind of kids we're looking for, but because it's interesting as a LGBT-related social phenomenon to study for the future.
Here's a video that explains a bit of the phenomenon, if you're interested:
https://www.youtube.com/watch?v=1KVSNLcJrLs